A Day at the Outreach

Imagine a beach. It’s late summer, when it’s still pleasant and warm, but not too hot. The soft sand shimmers under the morning sun, and palm trees sway in the breeze. The waves are high and intimidating, drawing you in and daring you to grab the surfboard and ride them. I control the wave and glide effortlessly on my board through the water in perfect balance. I fall only 70% of all the time. Although they are small in number, they can all support the weight of a person and, given enough time, even erode whole mountains and grind them to dust. Emails work in the same way. They keep the internet running. Unfortunately, most of those sent out are spam and unwanted cold emails. People who send them assume that only a small percentage will succeed. They should instead strive for quality. They plan to send out a gazillion and hope for the best. How are you going to manage that many emails? You won’t, you know. Instead, you will automate the whole process and send as many generic emails as possible to your boss to get rid of your boss. You send this kind of email, which is made for everyone, meaning it’s tailored for no one, and very few people will open or respond to it. This is how the spammy outreach email was born. You can probably guess that it didn’t really wow me. The “simple” transition from “You guys were awesome!” to “Err. Could you do something for me?” This was the non-automatic lazy insert to our homepage, not even our blog page, that he claims to be a huge fan of. As an outreach professional, he should have done some research (no need to ask if we accept guest posts – it is clearly stated on our website).
It was not an option for us to do outreach like this. You shouldn’t do things that a trained monkey (no offense to MailChimp, those guys are awesome), or a machine could do instead of you, but be mindful of ways to improve and perfect your process.Hypothetically, the worst thing that can happen is that your email gets ignored and your success rate goes down. Is that really so bad? It is important to adapt your outreach strategies to new and unexpected situations. This will allow you to learn new skills and grow as a professional. You should have the experience. With enough effort and trial and error, you can improve your communication skills, negotiate, and learn about the industry. Automating your process can help you save time and allow you to focus on the important things. Pipedrive CRM is used to generate emails, connect emails to deals, remind us about certain activities, and so on. Quid Pro Quo
Make sure you only share ideas that are relevant to the person you are reaching out to. Also, make sure you offer something that they will find valuable. This will allow you to relax and not worry about your success rate. You can also focus on your outreach and research quality. This is how you should approach your first email. We think about the person who is reading our emails. What is the email about? Why are we writing it? We try to keep our emails short and concise and focus on one thing. This is the most important.